企业文化有什么作用?归纳一下有六大功能:导向功能、约束功能、凝聚功能、激励功能、辐射功能、品牌功能。可惜的是,企业文化的这些功能大多数只发挥在了纸上或是墙上,去年笔者在对国内一家菜籽油食用油企业做调研时,就提出过一个问题:“你们的企业文化是什么?请举例说明。” What is the role of corporate culture? Summarized there are six major functions: oriented function, constraint function, cohesive function, incentive function, radiation function, brand function. Unfortunately, most of these functions of corporate culture are only played on paper or on the wall. Last year, when the author was investigating a domestic rape oil edible oil company, he raised a question: “Your company culture What is it? Please give an example.”