我国汽车出口带动销量提升的同时,低价竞争的粗放型出口方式已是迫切需要改变的关键问题。2011年,中国汽车市场放缓增长步伐,进入调整期,首当其冲受影响的是自主品牌。为寻求销量保证,海外市场成为自主品牌的另一重要战场。根据前8月中国汽车出口乘用车同比增长八成三的数据来看,自主品牌在海外市场赢得意外收获,然而,与此同时,自主品牌在海外 While the export of automobiles in our country leads the sales volume increase, the extensive export mode with low price competition has become the key issue urgently needed to be changed. In 2011, China’s auto market slowed down the pace of growth, into the adjustment period, bear the brunt of the affected own brand. To seek sales assurance, overseas markets become another important battlefield of their own brands. According to the 83% YoY growth of passenger cars exported to China in August before, their own brands won the unexpected gains in overseas markets. However, at the same time, their own brands are overseas