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年月日我是做策划的,当然也懂市场调查,只不过在技术和方法上没有调查公司专业。自从我进入公司第一天起,老板便授命我全面而又广泛地接触调查公司。目的不是为了选择合作伙伴,而是为了“取经”。在市场调查业口碑极差的今天,只有那些弱智的老板才会轻易地相信调查公司拿出的调查报告。可是,建筑面积近6万平方米的大型商铺即将竣工,不做调研又怎能开展策划和进行销售推广?既然信不过那些调查公司,就只能自力更生了。
I am planning to do, of course, understand the market research, but the technology and methods did not investigate the company’s professional. Since my first day in the company, the boss has given me full and extensive access to the research firm. The purpose is not to choose a partner, but to learn from. In today’s market research industry reputation is very poor today, only those who mentally handicapped boss will easily believe that the investigation company survey report. However, large-scale shops with a building area of nearly 60,000 square meters are about to be completed. How can we conduct planning and sales promotion without conducting any research? Since we can only rely on those companies, we can only rely on ourselves.