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从国内外工程机械行业现状出发 ,分析了名牌的重要价值 ,论述了推进名牌战略是我国工程机械行业提升核心竞争力的重要措施
From the status quo of construction machinery industry at home and abroad, we analyzed the important value of brand names and discussed that promoting the brand strategy is an important measure for improving the core competitiveness of China’s construction machinery industry.