中国人消费之变每年有400多亿包方便面被中国人吃掉,相当于其世界消费总量的一半,方便面堪称中国的全民食品。倘若要用一种快央速消费品来度量中国人的消费结构变化,那么,“方便面指数”是绝佳之选。而去年的一个新变化是,方便面开始失宠于中国人了。近几年,随着收入水平和消费理念的不断提升,中国人在消费结构、热点、手段等方面发生了巨大变化。就此,本刊记者采 Chinese Consumption Changes Each year more than 40 billion packets of instant noodles are eaten by Chinese, equivalent to half of the world’s total consumption. Instant noodles are China’s universal food. If you want to use a fast-moving consumer goods to measure changes in the Chinese consumer structure, then the “instant noodles index” is a great choice. A new change last year was that instant noodles began to fall out of favor with Chinese people. In recent years, with the continuous improvement of income level and consumption concept, the Chinese have undergone tremendous changes in their consumption structure, hot spots and means. In this connection, correspondents mining