市场营销理论是商品经济高度发展的产物,最早产生于美国,在日本得到充分发挥,随着我国商品经济的确立和发展,市场营销的理论逐步被引进和推广应用。 Marketing theory is the product of a highly developed commodity economy. It was first produced in the United States and given full play in Japan. With the establishment and development of the commodity economy in our country, the marketing theory has been gradually introduced and popularized.