经过激烈的比稿角逐,群邑集团旗下的传立和迈势从凯络媒体手中分得一杯羹,赢得康师傅部分媒介业务。凯络媒体为康师傅的现任媒介代理商,双方合作已有九年之久。据业内消息,浩腾媒体也参加了这次比稿。最终康师傅将媒介业务一分为二,分别由凯络和群邑代理。凯络将继续负责康师傅旗下所有方便面产品的媒介策划及购买业务;群邑将从旗下四 After a drastic matchmaking competition, the Chuan Yi Group and Magellan Group won a share of the media from The Media and won some of Master Kong’s media business. KaiLo Media is the current media agent of Master Kong, and the two sides have been cooperating for nine years. According to industry sources, Hao Teng media also participated in this ratio draft. In the end, Master Kong split the media business into two separate agencies, Kai Net and GroupM. KaiLuo will continue to be responsible for the media planning and purchasing business of all instant noodle products under the brand of Master Kong;