我国民营企业品牌经营的发展并不理想,其鲜明的特征即是“短命”。多数民企发展的黄金期为2—4年,此后多数品牌长期停滞,或是倒闭。制约民营企业品牌经营的主要因素首先,缺少政策的支持。民营企业品牌在发展过程中,最大的困惑就是政策多变,民营企业若想取得发展,首先要解决政策多变对民营企业品牌产生的制约影响; The development of brand management of private enterprises in China is not ideal, its distinctive feature is “short-lived ”. Most of the private sector development of the gold period of 2-4 years, since most of the long-term stagnation, or collapse. First, the lack of policy support. Private enterprises in the development process of the brand, the biggest puzzling is the policy changeable, if you want to achieve the development of private enterprises, we must first solve the policy changes of private enterprises have a restrictive influence on the brand;