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伴随着市场经济的发展,营销管理水平的高低对企业发展的影响越来越大。本文结合电力营销管理的必要性,以电力营销管理现状为基础,提出了基于创新与发展的电力营销管理建议。该研究对推动我国电力营销管理水平有一定的借鉴作用。
With the development of market economy, the impact of marketing management level on the development of enterprises is growing. Based on the necessity of power marketing management and based on the status quo of power marketing management, this paper puts forward suggestions on power marketing management based on innovation and development. The research can promote the level of China’s power marketing management to some extent.