我始终坚持要围绕客户做文章做营销,一是客户是营销的起点和终点,差也差不到哪里去;二是把钱花在客户身上,错也错不到哪里去新车上市邀请老车主揭幕,大型车展邀请10万公里无大修客户参加开展仪式,爱心捐助活动邀请新老车主参与,重要品质事件纪念活动邀请铁杆客户参加,把公关当广告做有客户声音,把广告做成新闻有客户证言——今年3月以来,东风风神东北大区的大大小小活动,都留下新老客户的身影和声音。年初,当我有此提议时,活动运营商和经销商都认为没有必要,有作秀嫌 I always insisted on making articles around the customer to do marketing, first, the customer is the starting point and end point of marketing, the difference is not worse; Second, the money spent on the customer, the wrong wrong is not where to go to the new car to invite the owners Unveiling, large-scale auto show invited 100,000 km without major repair customers to attend the ceremony, love donation activities to invite new and old owners to participate in important quality events to commemorate the invitation to participate in hardcore customers, the public relations as advertisers do have the voice of the customer, Testimony - Since March this year, Dongfeng Fengshen Northeast large and small activities, leaving the new and old customers the presence and voice. At the beginning of this year, when I had this suggestion, the operators and distributors of the activities considered that there was no need to show off