都说2012是末日之年,但是可以肯定的是,它一定不是电视台的末日之年。尽管电视台在去年一年中经历了来自内外的双重压力,内有广电总局不断出台的政策,外有来势汹汹的视频网站,在内外夹击的环境下,电视台的生存压力着实不小。但有这两股力量的驱使和推挤,必定会使电视台重新审视自身的优势和价值,重整内部资源,创新节目形式,开发全新的广告资源。 Say 2012 is the end of the year, but what is certain is that it must not be the end of television. Although television stations experienced double pressures from both inside and outside in the past year, with the continuous introduction of policies by the State Administration of Radio, Film and Television, there are menacing video sites outside and inside and outside the attack environment. The survival pressure of television stations is indeed not small. However, driving and pushing these two forces will surely enable the television station to re-examine its own advantages and values, reform its internal resources, innovate program forms and develop brand-new advertising resources.