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2004,中国“户外媒体拆除年”全国各地竞相对户外媒体展开大清理,大整顿,大拆除,随之而来大新建、大拍卖、大涨价。政府换届,城市规划调整,使主营户外业务的本土广告公司面临前所未有的考验。以户外广告为核心竞争力的大禹伟业集团,及时调整思路,在“稳步小跑”继续开发户外媒体的同时,苦练内功,厂种博收,倾力打造全国独一无二的户外资源整台投放大平台。岁末年初,覆盖全国230余城市及1000余县城,迄今国内规模最大的户外广告代理投放“百城千县大会战”频传捷报,标志着大禹伟业大面积整合户外广告的投放能力居国内领先。
2004, China “Year of Outdoor Media Demolition” Competing across the country on the outdoor media to conduct a major clean-up, rectification and dismantling, followed by a large new auction, big price hikes. The change of government, city planning and adjustment make the local advertising companies that are mainly engaged in outdoor businesses face an unprecedented test. Dayu Alberta Group, which focuses on outdoor advertising as its core competitiveness, adjusted its thinking in time. While continuing to develop the outdoor media, “Stable Trotting” has been practiced in the field of internal strength and plantation. It endeavors to build a nationwide unique outdoor resource platform to launch a large platform . Year-end and New Year’s Day, covering more than 230 cities in the country and more than 1,000 counties, so far the largest outdoor advertising agency put hundreds of thousands of county assembly battle frequently reported, marking Dayu Albert large-scale integrated outdoor advertising delivery capacity of the domestic leader .