小朋友们往往会有对童话故事里的英雄人物有着无限的憧憬和向往,但你可曾想到,童真也能成为完成出色策划的原动力。达能王子饼干看到了小朋友的这份童真,让达能王子的卡通形象走下产品包装,走进少儿节目,成为小朋友们心目中的英雄形象,并以此开展了围绕达能王子展开的,学漫画——想故事——出画册——拍电影系列活动,借助王子形象在小朋友们心目中的生动和深入,实现了品牌知名度的提升、巩固与推广。 Children often have infinite expectations and longing for heroes in fairy tales, but as you can recall, innocence can be the driving force to accomplish excellent planning. Prince Danone saw this childlike innocence, so that the cartoon image of Prince Danon walked out of the product packaging, into the children’s program, a hero in the eyes of children, and in order to carry out the Prince Danone started around, learn comic - - Think the story - Out of album - Film series of activities, with the image of the prince in the eyes of children vivid and in-depth, to achieve brand awareness upgrade, consolidation and promotion.