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一.当前的白酒市场当前的白酒市场不容乐现,据国家业内专家估计,目前全国白酒产量约750万吨,市场消费量不足600万吨,过剩150万吨,市场极度饱和。在这种形势下,欲将白酒市场的蛋糕做大,确非易事。(1996年全国的白酒产量是801.3万吨,1997年为781.39万吨,上为国家轻工业局公布数。1998年国家统计局对销售收入在500万元以上的企业统计数
I. Current Liquor Market The current liquor market is not happy. According to national industry experts, the current national liquor production is about 7.5 million tons. The market consumption is less than 6 million tons and the surplus is 1.5 million tons. The market is extremely saturated. In this situation, it is not easy to make cakes in the liquor market bigger. (In 1996, the national liquor output was 8,013,000 tons, and in 1997, it was 7,781,900 tons, which was published by the State Light Industry Bureau. In 1998, the National Bureau of Statistics reported that enterprises with sales revenue of more than 5 million yuan.