如果我们确认报纸是一种视觉艺术,不妨看看它与其它几种媒体所表现的艺术形式有什么一致和不同。 报纸同电台、电视台比较,一致的地方是需要内容的编排、组合,需要形式上的艺术化处理。不同的是,电台掌握了听觉艺术,电视台采用了视听艺术,而报纸则是地地道道的视觉艺术。今天的读者,已经不仅仅满足文字阅读,他们的视觉审美心理被高速发展的社会文化推向了更高的品位。一个对形式品头论足的时代已经来到我们面前。 90年代“美化”走向“策划” 当时代发展到人们都希望去创造,而干什么事情愿意先 If we confirm that the newspaper is a visual art, consider how consistent and different it is with other forms of art represented by the media. Newspapers and television stations, the same place is the need for content arrangement, composition, the need for formal artistic treatment. The difference is that the radio masters the art of hearing, the television uses the audio-visual art, and the newspaper is an out-and-out visual art. Today’s readers are not only satisfied with reading texts, but their visual aesthetics is being promoted to a higher grade by the fast-growing social culture. An era of formality has come before us. 90’s “landscaping” to “planning” When the era of development to all people want to create, and do what is willing to first