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本文将探讨多元化经营战略的实施问题,并根据笔者的工作经验提出应对的措施。目前,世界面貌变得多样化,这也迫使企业为了生存和发展,必须实施多元化的经营战略。多元化的经营战略可以提升企业的核心竞争力,能为企业带来其他同行业竞争对手所没有的资源和能力。企业只有实施多远化经营战略、提升核心竞争力才能在市场上立于不败之地。
This article will discuss the implementation of a diversified business strategy, and propose countermeasures based on the author’s work experience. At present, the world has become diversified, which also forces companies to implement diversified business strategies in order to survive and develop. A diversified business strategy can enhance the company’s core competitiveness and can bring to the company resources and capabilities that other competitors in the industry do not have. Enterprises can only be invincible in the market if they implement the long-range business strategy and enhance their core competitiveness.