全媒体时代,地市报副刊普遍受到严峻挑战。如何转型升级,突破困局?本文结合实践,给出四个方面应对策略:充分发掘本地文化资源,突出地方性;打造大副刊,强调服务性;借力新媒体,加强报网互动;依托副刊资源,强化活动策划。 In the era of all media, the municipal newspapers supplemented by newspapers generally face harsh challenges. How to transform and upgrade to break the dilemma? This paper gives four strategies to deal with the problems: fully exploit the local cultural resources, highlight the local characteristics; create the major supplement, emphasize the service; leveraging the new media to strengthen the interaction of the newspaper network; Resources, planning activities.