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强生公司于1886年成立于美国新泽西州,产品类别庞杂,大体上可分为药品、医疗器械与诊断技术、消费产品等3个类别。2002年8月,美国《商业周刊》推出的全球500强排行榜,强生公司名列第9位。2002年强生的盈利为68亿美元。强生20世纪70年代末进入中国,先后建立了9家分公司和20多个销售办事处。其中最为国人熟悉的公司有西安杨森制药有限公司、强生(中国)有限公司、上海强生有限公司、上海强生制药有限公司等;产品有:强生婴儿护理系列、女性护理系列、邦迪创可贴系列、抛弃型隐形眼镜、泰诺系列药品等。经过20多年的努力,强生产品在中国各大城市拥有超过85%的市场占有率。我们来细细分析支撑强生公司蓬勃发展的四大策略。
Johnson & Johnson was founded in 1886 in New Jersey, the United States, the product mix, can be divided into drugs, medical devices and diagnostic technology, consumer products, etc. 3 categories. August 2002, the United States, “Business Week” launched the Global 500 rankings, Johnson & Johnson ranked No. 9. Johnson & Johnson in 2002 earned 6.8 billion. Johnson entered the country in the late 1970s, has established nine branches and more than 20 sales offices. One of the most people are familiar with the company Xi’an Janssen Pharmaceutical Co., Ltd. Johnson & Johnson (China) Co., Ltd. Shanghai Johnson & Johnson, Shanghai Johnson & Johnson Pharmaceutical Co., Ltd. and other products: Johnson & Johnson baby care series, Nursing series, Bondi Band-Aid series, abandoned Contact lenses, Tylenol series of drugs. After more than 20 years of hard work, Johnson & Johnson products have more than 85% market share in major cities in China. We carefully analyze the four strategies that support the vigorous development of Johnson & Johnson.