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首届北京科学嘉年华于2011年9月举办,这次科普活动带给作者关于科普产业如何走向市场化的一些思索,作者认为：科普资源匹配的最有效形式是市场化,人的因素是科普工作的灵魂,要因地制宜开展经常化科普,企业参与科普是依法履行社会责任。“,”The first Beijing Science Carnival launched in September, 2011 has brought the author into the consideration on how the science popularization industry goes to the market. The most efficient way to allocate the science popularization resources is marketilization, and it is a social obligation to ask the enterprises to involve in the work of science popularization.