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《言师采药》是为台南市“古井药房”所打造全新品牌,品牌名称取自唐诗《贾岛寻隐者不遇》诗中“松下问童子,言师采药去。祗在此山中,云深不知处。”的其中一句,希望藉由“古井药房”之师,以创新的设计包装手法,让现代年轻人重新认识汉方中药的精髓。《言师采药》目标族群锁定在上班族,他们因熬夜加班,身体疲倦引发许多的文明病:高度使用电脑、饮食油腻、火气大、久坐
The brand-name is taken from the poem “Ancestral Medicine” is a brand new brand for Tainan “Furui Pharmacy ”, the brand name is taken from the poem “ In this mountain, the cloud is deep and I do not know where to go. ”In the hope of using“ Furui Pharmacy, ”the teacher, with innovative design and packaging practices, allows modern young people to re-recognize the essence of traditional Chinese medicine. The target group of experts is locked in the office workers. Because they stay up all night and work overtime, they are tired and lead to many civilized diseases. They are highly using computers, greasy food, heavy gas and sedentary people