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在过去几年手机店咨询策划的案例中,遇到比较多的是两个问题:第一,中小型地方品牌手机零售店如何做大?第二,中大型手机连锁店如何做强?回答这两个问题,我总结为一个问题:是先认真养鸡,等鸡长大后再生蛋,还是不等鸡长大就杀鸡取卵。案例1:品牌是企业的生存之道和立足之本,中域电讯从创业伊始就十分注重品牌的塑造和建设,并屡开业界先河:2003年,中域电讯斥千万巨资打造品牌,借助中央电视台强大的媒介平台,在中央
In the past few years, consulting and planning of mobile phone stores in the case, encountered more than two questions: First, small and medium sized local brand mobile phone retailers how to make big? Second, how large and medium-sized mobile phone chains? Answer these two A problem, I summed up as a problem: is to seriously chicken, so long after the chicken reborn eggs, chicken or not until the chicken grow eggs. Case 1: The brand is the survival of the enterprise and based on this, since the beginning of the establishment of the domain of telecommunications attaches great importance to brand building and construction, and has repeatedly opened the industry precedent: In 2003, the domain of telecommunications to build tens of millions of heavily invested brand, With CCTV powerful media platform in the Central