目前,以提高报纸亲和力为目的的改版席卷报界。晚报,作为一张市民报,大多成为改版的“先锋”,而改版的目的是为了使晚报更可亲可信并且可用。要达到这一目的,我们认为必须保证做到两条:一是正确的舆论导向;二是要张扬晚报的个性“亲和力”。 如何处理好寻向性与个性的关系?我们试以金华晚报的实践为据进行论述。 一、坚持正确导向,体现晚报正面引导与思想 At present, the revision aimed at improving the affinity of newspapers has swept the press. Evening News, as a citizen newspaper, mostly became the “vanguard” of the revision, and the purpose of the revision was to make the evening paper more credible and usable. In order to achieve this goal, we think it is necessary to ensure that we do two things: first, to be guided by the correct media; and secondly, to publicize the personality, “affinity,” of the evening paper. How to deal with the relationship between directionality and personality? We try to Jinhua Evening News practice as the basis for discussion. First, adhere to the correct orientation, reflecting the positive evening guide and thought