随着通信技术日益标准化,通信行业的技术差别越来越小,业务正趋向同质化,各运营商之间不同的只有服务。拥有一个知名服务品牌对于整合优化企业资源、提升企业核心竞争力有着关键性的推动作用。正是基于这一原因,2001年青岛移动公司启动了创建“亲情无限”服务品牌的计划。“亲情”以“真诚、温馨、个性的服务”为基础,以网络优质、业务齐全、计费准确为根本,向客户提供优质服务;“无限”既表明我们对客户的亲情服务永无止境,又意味着我们致力于建立起企业与客户、客户与客户之间无限沟通的桥梁,为 With the increasing standardization of communication technologies, technological differences in the communications industry are getting smaller and smaller, services are becoming more homogeneous, and service providers differ from each other only in service. Having a well-known service brand plays a key role in promoting the integration and optimization of corporate resources and enhancing the core competitiveness of enterprises. It is for this reason that in 2001 Qingdao Mobile launched a plan to create a service brand called “Kinship”. “Family ” to “sincere, warm, personalized service ” as the foundation, with the network quality, complete business, accurate billing as a fundamental, to provide quality services to customers; “unlimited ” not only shows that our customers Endless affection services, but also means that we are committed to establishing a business and customer, customer and customer unlimited communication between the bridge for