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《九点半》是浙江唯一以评论为特色的电视新闻时评类节目,曾经荣获“2010中国十大最具原创精神电视栏目”和“2010中国十大最具商业投资价值电视栏目”;2010年3月获得《新周刊——2009中国电视榜》“最佳时评栏目”提名。作为一档浙江地面频道的栏目,之所以获得了全国范围的影响力,得益于自身的传播力。一、传播力就是节目的生命力所谓传播力,就是实现有效传播的能力。可以从传播的信息量、传播速度与精度、信息的覆盖面以及影响效果等四个方面来衡量媒体的传播力。①在过去的传媒环境
“9:30” is the only comment-based TV news rating program in Zhejiang Province. It has won the title of “2010 Top Ten Most Innovative Spirit TV Programs in China” and “2010 Top Ten Most Valuable Commercial Investment TV Programs in China” “March 2010 won the” New Weekly - 2009 China TV “” best time to comment section "nomination. As a section of the Zhejiang terrestrial channels, the reason why the country has gained influence, thanks to its own communication. First, communication power is the vitality of the program The so-called communication power is the ability to achieve effective communication. Media coverage can be measured in terms of the amount of information disseminated, the speed and accuracy of dissemination, the coverage of information, and the impact on the media. ① In the past media environment