品牌如人,品牌性格决定了品牌的市场命运,品牌真正的主人是消费者而非产品!品牌像人一样,拥有过去、现在和未来,也具有本我、自我和超我。适应不断变化的消费者需求是每一个品牌经营者必须面对的西西弗斯式的宿命,因为社会在变,消费者心理在变,价值观在变,消费者的需求自然会跟着变。不过,在变幻莫测的市场汪洋里,如何让品牌的更新跟上消费者不断变化的期望, Brand as people, the brand personality determines the brand’s market fate, the brand is the real owner of consumers rather than products! Brands like people, with the past, present and future, but also with the self, self and super. Adapting to changing consumer needs is a Sisyphus fate each brand manager must face, as the world is changing, consumer psychology is changing, values ​​are changing, and consumer demand naturally follows. However, in the vagaries of the market ocean, how to make the brand updates keep pace with the changing consumer expectations,