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平面设计作为一种重要的信息传递方式,近些年来有了很大程度的进步,在产品开发、广告等各个领域广泛运用。随着平面设计的迅猛发展,在满足基本信息传递功能的前提下,如何更好地满足人们的视觉需求,成为平面设计的重要方向。审美作为人们视觉感受的影响因素之一,是平面设计应当重视的一点。本文就平面设计中视觉审美元素的构建问题展开研究。
As an important means of information transmission, graphic design has made great progress in recent years and has been widely used in various fields such as product development and advertisement. With the rapid development of graphic design, under the premise of meeting the basic information transfer function, how to satisfy people’s visual needs better has become an important direction of graphic design. As one of the influencing factors of people’s visual experience, aesthetic is the point that graphic design should pay attention to. This article studies the construction of visual aesthetic elements in graphic design.