媒介技术的变革与创新使得大众传播的语境不断被打破和改造,信息传播朝着分众化、碎片化的方向发展,碎片化传播方式顺应了社会和受众对信息传播的新诉求,迅速渗透到社会生活的很多方面,这有效地催化了广泛的信息互动,但也造成了一些消极影响。本文即旨在剖析“碎片化”内涵的基础上,通过研究碎片化传播语境对社会的影响,提出新的传播语境下的传媒创新之路。 The change and innovation of media technology have caused the context of mass media to be constantly being broken down and transformed. The information dissemination has become more fragmented and fragmented. The fragmented mode of communication has complied with the new demands of society and the audience for information dissemination, Many aspects of social life, which effectively catalyze a wide range of information interactions, have also had some negative effects. Based on the analysis of the “fragmentation” connotation, this paper proposes a new way of media innovation under the context of communication by studying the impact of fragmented communication context on society.