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在过去五年左右的时间里,由于中国城市化发展,车子增加,驾车人群不断增长.随着车的增长,堵车时间延长,使得收听广播的人群增长,收听时长增长,广播就在社会人群当中,特别是在高价值的人群当中的价值有了很大的提升。然而,这种价值本身不是广播自己创新带来的,不是媒体依靠自己技术创新.营销创新或者内容创新得来的,所以这种增长有一定的增长力度,到达一定程度,其增长力开始进入一个平台。近一两年,特别是今年广播增长就开始表现疲软态势。201 3年广播行业增长预期是2%,电视的增长应该是10%,同时广播广告的占时量下降了1 7%,这就说明广播广告的客户结构存在很大问题。尤其今年的4,5月份巴博瑞同时推出电视和广播广告,广播的占时比下降得比电视严重。由此可见,
In the past five years or so, due to the development of urbanization in China, the number of cars has been growing, and the number of people driving cars has been on the increase. With the growth of vehicles and the prolongation of traffic jams, the number of people listening to and broadcasting has increased. In particular, the value of high-value people has greatly improved. However, this kind of value is not the result of broadcasting its own innovation, not the media rely on their own technological innovation, marketing innovation or content innovation, so this growth has a certain degree of growth, to a certain extent, its growth force began to enter a platform. In the past year or two, especially this year’s broadcasting growth began to show signs of weakness. In 2013, the growth of the broadcasting industry is expected to be 2%. The growth of television should be 10% and that of radio advertisements should drop by 17%. This shows that there is a big problem with the customer structure of broadcasting advertisements. In particular, during the April and May of this year, Barbara also launched television and radio commercials at the same time, accounting for a drop in radio broadcasts over television. Thus,