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广告的作用越来越大,越明显。广告,是生产者或销售者为宣传产品、告诉消费者,刺激消费而花钱用于各种媒体上做宣传,扩大影响的一种较有效的促销手段。他们花耗大量金钱投入报纸、杂志、电视、收音机等媒体上,目的是要使广告能收到良好的效果:对生产、销售有利,对扩大服务有利。这样,广告后的反馈信息多与少,便是广告厂家所关注的事情。广告登出后,广告厂家便准备听候佳音了,而广告的影响力大小,除了与产品本身质量及供货情况,售后服务,价格如何,市场需求情况,媒介计划的制定与实施有关外,还在于媒体接受广告后与广告设计本身的效果有关系。比
The role of advertising is getting bigger and the more obvious. Advertising is a more effective promotion method for producers or sellers to promote products, inform consumers, stimulate consumption and spend money on various media, and expand their influence. They spend a lot of money on media such as newspapers, magazines, television, radios, etc. The purpose is to make advertisements receive good results: they are beneficial to production and sales, and are beneficial to expanding services. In this way, the feedback information after the advertisement is more or less, which is the concern of the advertising manufacturers. After the advertisement is posted, the advertising manufacturers are ready to listen to the good news. The influence of the advertisement is not only related to the quality and availability of the product itself, but also the after-sales service, price, market demand, and the formulation and implementation of the media plan. It is related to the effect of advertising design itself after the media accepted the advertisement. ratio