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从文化贸易的整体规模来讲,我国属于世界文化贸易大国,但真正体现一国文化竞争力的核心文化贸易在我国的发展却不容乐观。对核心文化贸易的结构分析表明:我国核心文化商品贸易与核心文化服务贸易均为逆差,核心文化服务逆差尤为严重;音乐媒介和版权是我国核心文化贸易中的短板,版权是造成核心文化贸易逆差的主要原因。核心文化贸易产品结构不合理影响了我国文化在世界文化市场上的影响力和竞争力。
In terms of the overall size of cultural trade, our country belongs to the world’s largest trading nation of culture. However, the core cultural trade that really reflects the competitiveness of a country’s culture is not optimistic about its development in our country. The structural analysis of the core cultural trade shows that the trade in core cultural commodities and the core cultural services trade are in deficit, and the core cultural service deficits are particularly serious. Music media and copyright are the shortcomings in China’s core cultural trade. Copyright is the cause of the core cultural trade The main reason for the deficit. The unreasonable influence of the core cultural trade product structure on the influence and competitiveness of our country’s culture in the world cultural market.