信息是出版活动的一个重要的因素,信息过程贯穿了出版活动的整个进程,从信息的角度研究出版活动,将有助于我们更深刻地认识出版活动的属性、特征及其内在规律。 (一) 出版活动的读者和作者都不是一个人或少数的几个人,而是社会大众或其代表,因而具有社会性。这就賦予了出版以重要的社会功能。书籍传播的对象是广大读者,而非部分人或少数人。所谓广大读者,就是指社会系统的绝大多数的社会成员,尽管就具体的某一本书而言,其读者可能只有少数人(如某些学术著件),但从书籍总体及其历时效应来 Information is an important factor in publishing activities. The information process runs through the whole process of publishing activities. Studying publishing activities from the perspective of information will help us to understand more deeply the attributes, characteristics and inherent laws of publishing activities. (1) The readers and authors of the publishing activities are not individuals or a few individuals, but the general public or their representatives and therefore socially. This gives the publication an important social function. Books are distributed to a wide audience, not to some or a few. The so-called vast readership refers to the vast majority of members of the social system. Though there may be only a few readers (such as certain scholarly essays) in respect of a particular book, from the perspective of the books in general and their diachronic effects Come