对于主机厂而言,品牌是决定他们未来的重要资本,在汽车市场被过度刺激的现状下,如何建立和保持一个独特的品牌对于主机厂的未来成功与否至关重要。那些已经树立良好形象的品牌将如何发扬光大?新兴国家的汽车品牌又该如何应对?《汽车观察》以此为剖析路径,通过对中国汽车品牌生存现状的了解来解析中国汽车品牌的发展格局以及与发达国家的差距。 For OEMs, brands are an important capital for their future. How to build and maintain a unique brand will be crucial to the future success of OEMs in the over-stimulated automotive market. How to deal with the brands that have established a good image? How to deal with the automobile brands in emerging countries? “Automobile observation” take this as the analysis path, through the understanding of the survival status of China’s automobile brand to analyze the development pattern of China’s automobile brand and The gap between developed countries.