论文部分内容阅读
随着市场竞争机制的不断完善,“商战”也愈趋激烈化。商界各“兵家”为了达到占领市场的目的,千方百计提高产品档次,降低产品成本,以求赢得市场。与此同时,带有“商战”性质的经济谣言也开始被一些企业和商家私下启用,利用谣言传播快的特点,混淆视听,以不正当的手段击败对方,达到盈利的目的。这种不正当的商业行为,不但侵害了一些企业的合法权益,干扰了市场秩序,同时也损害了广大消费者的权益。造谣,抢占市场没商量来无踪去无影的谣言很难找出始作俑者。因此,作为受害者只能打落牙
With the continuous improvement of the market competition mechanism, the “business battle” has become increasingly fierce. In order to achieve the goal of occupying the market, each of the business circles’ “soldiers” tried every means to increase product quality and reduce product costs in order to win the market. At the same time, economic rumors with the nature of “business warfare” have also begun to be used privately by some enterprises and merchants, making use of the fast dissemination of rumours to confuse the audience and defeat them with unfair means to achieve profitability. Such unfair business practices not only infringed on the legitimate rights and interests of some enterprises, disturbed the market order, but also harmed the rights and interests of consumers. It is very difficult to find out who made the rumor and seize the market without consultation. Therefore, as a victim, only teeth can be hit