中国名牌评比,迈着坚实的步伐,走到了第五个年头。从最初的对市场认识不足,到现在越来越多的企业把争创名牌作为自己的奋斗目标,名牌评比已经深入人心,因为作为名牌带来的不仅是社会效益,更有经济效益。在2005年名牌评比工作正在紧张进行之际,本刊记者专访了六家名牌企业的老总,请他们谈谈对名牌战略和名牌效益的看法。 Chinese brand-name appraisal, marching a solid pace, came the fifth year. From the initial lack of understanding of the market, and now more and more enterprises to create brand-name as their goal, brand-name appraisal has enjoys popular support, as brought as a brand name is not only social benefits, more cost-effective. Brand-name competition in 2005 is intense work on the occasion, the reporter interviewed six brand-name executives, asked them to talk about the brand strategy and brand-name views.