进入21世纪,世界媒介行业发生了一系列重大变化,全球化和市场化是重要趋势。与此同时,中国媒介行业也在经历自身改革,市场化是其中重要特征。当下,媒体之间“群雄纷争”,尤其是城市电视台的竞争,几乎达到了白热化程度。2006年是城市电视台非常难过的一年。在激烈的媒体竞争中,出 In the 21st century, a series of major changes have taken place in the media industry in the world. Globalization and marketization are an important trend. At the same time, the media industry in China is also undergoing its own reform. Market-orientedness is one of the most important characteristics. At present, the “group fight” between the media, especially the competition of urban television stations, almost reached the white-hot level. 2006 is a very sad year for city television. Out in the fierce media competition