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广播是受众面极广的大众传播工具。作为一种宣传载体,它有着许多不同于其它新闻媒介的特点、规律和行为,从而构成了自己的文化品格。增强对广播这一本体的认识,对广播事业的改革和发展是极为有利的。近年来,在我国改革开放的大潮中,一批经济广播电台应运而生、异军突起,引起了千百万听众的强烈反响,甚至产生了轰动效应。这是为什么呢?答案可能很多,但它所展现的广播文化层面和品格是不能忽视的。
Broadcasting is an extremely popular mass media tool. As a kind of propaganda carrier, it has many characteristics, laws and behaviors different from other news media, thus constituting its own cultural character. To enhance our understanding of the ontology of broadcasting is extremely beneficial to the reform and development of the broadcasting industry. In recent years, during the tide of China’s reform and opening up, a number of economic radio stations came into being and the emergence of a new force aroused strong repercussions of millions of listeners and even produced a sensational effect. Why is this? The answer may be many, but it shows the radio culture and character can not be ignored.