徐州海鹏轮胎有限公司 2 0 0 2年营销计划按照“突出重点 ,重点突破 ,体现特色 ,特色增效”的原则制定。预计公司 2 0 0 2年销售收入 5 .3亿元人民币 (其中包括 1 860万美元 ) ,比 2 0 0 1年提高47.2 % ,增量 1 .7亿元人民币。2 0 0 2年公司将对产品结构作重大调整 ,集中突出盈 The marketing plan of Xuzhou Haipeng Tire Co., Ltd. in 2002 was formulated in accordance with the principle of “emphasizing key points, breakthroughs, highlighting features, and increasing efficiency”. It is expected that the company’s sales revenue for 2002 will be RMB 53 million (including USD 18.6 million), which is an increase of 47.2% compared with 2010, an increase of RMB 170 million. In the year of 2002, the company will make major adjustments to the product structure and focus on outstanding earnings.