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我大抵不会说广告已死的混话,不然那些广告平台的大佬们会骂死我的。况且,我效力的公司还投了不少广告。但是,谁也拦不住,时代一直在改变。引用本期封面文章《原生营销的成长路》中的数据:十年间Banner的点击率由9%下降到了0.2%,33%的展示广告无人问津。事实上,这并不是最悲催的数据。根据美通社最新的调查结果:86%的消费者直接跳过贴片广告,91%的用户取消邮件订阅广告。
I probably will not say that the ads have died of confessions, or those big advertisers platform will scold me. Moreover, my effective company also cast a lot of ads. However, no one can stop it, the times have been changing. Citing the cover story in this issue of “The Road to Growth in Primary Marketing,” the number of clicks in Banner declined from 9% to 0.2% in ten years, with 33% of display ads being unmanned. In fact, this is not the most sad reminder of the data. According to the latest PR Newswire survey results, 86% of consumers skip direct-view ads and 91% cancel subscriptions.