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近几年,高职院校呈现出良好的发展势头,但必须清醒看到面临的挑战和困难,文化软实力不够硬朗,出现缺位、错位,如何打造职业院校文化,展现职业教育品牌和特色?应充分发挥现代传媒的作用,文章从四方面进行论述:大学文化软实力与现代传媒内涵,二者的互动效应,现代传媒在提升大学文化文化软实力中的作用,最后指出如何借传媒力量,塑造坚实的文化软实力,提升职业教育影响力和竞争力。
In recent years, higher vocational colleges have shown a good momentum of development. However, we must clearly see that the challenges and difficulties we face, the lack of hardcore cultural soft power, the absence and dislocation, how to create a culture of vocational institutes, Characteristics? The function of modern media should be brought into full play. The article discusses from four aspects: the cultural soft power of university and the connotation of modern media; the interactive effect between the two; the role of modern media in promoting the soft power of university culture; Strength, create a solid cultural soft power, enhance the influence and competitiveness of vocational education.