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伴随着信息时代的到来,计算机数字化网络技术飞速发展,并有效地与企业营销进行了整合,最终成功应用于煤炭企业营销工作中。与传统模式相比,信息网络技术具备交互性、可以重复试验等技术优势,不但提高了营销水平,也节省了大量的操作时间,很好地满足了煤炭企业的效益。针对煤炭企业营销的特点,文章围绕煤炭企业生产营销主线,通过网站建设与维护技术开发了营销信息系统,并作了详细论述。
With the advent of the information age, the rapid development of computer digital network technology, and effectively integrated with the marketing of enterprises, the final successful application of marketing in the coal business. Compared with the traditional model, the information network technology has the advantages of interaction and repeated testing, which not only improves the marketing level but also saves a lot of operation time, which well meets the benefit of coal enterprises. Aiming at the characteristics of the marketing of coal enterprises, this article focuses on the main marketing of coal production and marketing, and develops the marketing information system through the website construction and maintenance technology, and gives a detailed discussion.