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近年来,随着经济的发展,某些行业的产品出现了供大于求的状况,企业之间竞争日趋激烈。为在竞争中取得优势,一些企业采用了市场营销的理论与方法,企业经营观念有了一定程度的转变。但是,我国企业究竟应树立怎样的经营观念,才能在市场竞争中谋生存、求发展呢?一、转变营销观念,适应环境变化这里所说的转变观念主要指由传统经营观念向现代经营观念的转变。这两个概念源于美国企业经营观念的演变过程。美国企业经营观念的演变大致经历
In recent years, with the development of the economy, the supply of products in certain industries has exceeded demand, and the competition among enterprises has become increasingly fierce. In order to gain advantages in competition, some companies have adopted marketing theories and methods, and their business concepts have changed to some extent. However, what kind of business concepts should our company establish in order to survive and develop in the market competition? First, change the concept of marketing, adapt to changes in the environment. The concept of change mentioned here mainly refers to the concept of traditional management to modern business concepts. change. These two concepts originate from the evolution of American business ideas. The Evolution of U.S. Business Management Concepts