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目前微博在民办高校的使用现状来看,却不容乐观,内容更新较慢、定位较窄、缺乏互动、语言缺乏个性化等问题使得微博时代民办高校新闻宣传工作的发展受到严重阻碍,民办高校新闻宣传工作者应深入探索,规范宣传内容、优化微信平台建设团队、强化新闻宣传应急管理机制建设,实现民办高校微博良性运转。
At present, the use of microblogging in private colleges and universities is not optimistic about the status quo, content updates are slow, narrow positioning, lack of interaction, the lack of personalized language and other issues made microblogging private colleges and universities during the news propaganda work has been seriously hindered the development of private University news propaganda workers should explore in depth, regulate the contents of publicity, optimize the construction team of WeChat platform, strengthen the construction of emergency management mechanism of public information and promote the healthy operation of Weibo in private colleges and universities.