图书馆虚拟参考咨询服务是传统参考咨询服务在网络环境下的延伸和拓展,具有方便、快捷和个性化服务特色。虚拟参考咨询服务的宣传与推广不仅可提升图书馆的知名度,而且可推动虚拟参考咨询服务的发展。通过介绍图书馆虚拟参考咨询服务现状,分析虚拟参考咨询服务宣传与推广的必要性,提出了图书馆虚拟参考咨询服务宣传与推广的策略。 Library virtual reference service is the extension and development of traditional reference service in the network environment. It has the characteristics of convenient, fast and personalized service. The promotion and promotion of virtual reference services can not only enhance the visibility of libraries, but also promote the development of virtual reference services. By introducing the status quo of virtual reference service in library, the necessity of publicizing and promoting virtual reference service is analyzed. The strategy of promoting and promoting virtual reference service of library is put forward.