一个成熟的市场,大多会有两家或两家以上的主要竞争者,并且在竞争中共享市场份额。如碳酸饮料市场中的“可口可乐”和“百事可乐”、手机市场中的“摩托罗拉”和“诺基亚“、PDA市场中的“名人”与“商务通”、门户网站中“新浪”与“搜狐”等。然而这一“规则”却在中国口香糖市场受到了“挑战”和“破坏”,中国口香糖市场十多年来。从无到有,从发展到成熟,得意者却只有一个——箭牌口香糖有限公司及其所属品牌。 Most of the mature markets will have two or more major competitors and share market share in the competition. Such as “Coca-Cola” and “Pepsi” in the carbonated beverage market, “Motorola” and “Nokia” in the mobile phone market, “Celebrity” and “Commercial Link” in the PDA market, “Sina” and “Sohu” in the portal site, etc. . However, this “rule” has been “challenged” and “destroyed” in the Chinese chewing gum market. The chewing gum market in China for more than a decade. From scratch, from development to maturity, there is only one proud person – Wrigley Gum Co., Ltd. and its brands.