今天,各类媒体上的药品广告成群结队,但有不少产品广告陷入了误区,广告与产品和产品目标消费者的关联度低,对消费者真实需求把握不准,甚至误导了消费者。一个两个消费者有“上当受骗”之感还可理解,可千百万人都有这样的反映,那么这个药品广告肯定有问题。因此,造成如今药品广 Today, drug advertisements on all kinds of media are in droves, but many product advertisements have been misunderstood. The relevance of advertisements to target consumers of products and products is low, the consumer’s true demand is not controlled, or even misled By. The feeling that one or two consumers are “deceived” is understandable, and millions of people can have such a reaction, so there must be a problem with this drug advertisement. Therefore, resulting in today’s wide range of medicines