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作为一个多民族的国家,其语言也呈现出多样化与地域化,与之相对应的电视节目在语言运用与选择上也具有鲜明的地域特色,形成了相对应的节目——方言节目。这种贴近百姓生活、内容新颖、形式独特的节目方式,深受观众们的喜爱和追捧。方言节目到底有什么魅力所在,它的兴起和热播到底有什么样的原因和背景,我们又怎样理解它的发展,方言节目遇到的瓶颈又是如何解决的,它的发展趋势又是如何。本文以方言节目兴起的原因和发展作为研究对象,针对现在存在的瓶颈问题提出自己的建议,以促进方言节目更好的发展。
As a multi-ethnic country, its language also shows diversification and regionalization. Corresponding television programs also have distinctive regional characteristics in terms of language use and selection, forming a corresponding program - dialect programs. This close to the people’s lives, content novel, unique forms of programming, by the audience’s favorite and sought after. What is the charm of the dialect program, its rise and hit in the end what kind of reasons and background, how do we understand its development, dialect program encountered bottlenecks is how to solve it, and its development trend is how? . This article takes the reason and development of the rise of dialect programs as the research object and puts forward my own proposals according to the existing bottlenecks so as to promote the better development of dialect programs.