行动方案项目名称:“XXX”(连锁)冷酒馆市场定位:中年男人静默潜行、张扬个性、抒展情趣和排遣内心情绪,健康、干净、具有浓郁人文、民俗特色的个人或三五友人小酌与聚会场所。区别于如今的酒吧、水吧、茶坊、夜啤酒和火锅馆、酒楼。严禁黄、赌、毒和封建迷信的东西。目标市场:30-65岁有固定职业收入和一定文化情趣的市民 Action Plan Project Name: “XXX ” (chain) Cold tavern Market Positioning: middle-aged man silently sneaks, publicize personality, express interest and excuse mood, health, clean, with rich humanities and folk characteristics of individuals or three five Friends drink and party place. Different from today’s bars, water bars, tea houses, night beer and hot pot restaurants, restaurants. No yellow, gambling, poison and feudal superstition. Target market: 30-65 years old have a fixed income and a certain cultural interest in the public