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凡是敌人反对的,我们就要拥护;凡是敌人拥护的,我们就要反对。——毛泽东:《和中央社、扫荡报、新民报三记者的谈话》(1939年9月16日)。这话听着挺没道理,但其实,正是符合了营销差异化的理论:首先做到和敌人不同。做与敌人不同的事当真功夫确立了以麦当劳肯德基作为敌人时,凡是它干的我们都反对,凡是它反对的我们都去干。第一条就是对产品线重新进行规划,把所有油炸的食品全部砍掉,为什么要砍掉呢?是因为麦当劳在干,敌人支持的我们就
We will support all enemies who oppose it, and we will oppose them if they are championed by the enemy. - Mao Zedong: “Conversations with the Third Press of Central News Agency, Mop up Newspaper and Xinmin Press” (September 16, 1939). This remark sounds very unreasonable, but in fact, it is in line with the theory of marketing differentiation: first and the enemy is different. Doing something different from the enemy When Kung Fu established KFC as McDonald’s as an enemy, we all objected to what it did. We obliged to do whatever it objected. The first is to re-plan the product line, cut all the fried food, why cut it? Because McDonald’s in the dry, the enemy support us