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日前,热播剧《人民的名义》在民众间引发热烈反响。有的媒体研究机构更是发出“《人民的名义》里哪位官员的新媒体意识最差”的评选,这一举动的背后是新媒体在不断创造热点、紧跟热点,新媒体传播成为当下的一种流行文化,新媒体的文化悄然成为现代人生活的重要组成部分。从网络页面、特效动画到手机媒体、互动电视,从户外大屏、公共汽车广告到楼宇传媒、车载电视,从微博、微信到各种小程序、APP,新媒体正在以前所未有的
Recently, the hit drama “The People’s Name” has aroused enthusiastic response among the people. Some media research institutes even make the selection of which official has the lowest awareness of new media in the name of the people. Behind this move is that new media are constantly creating hot spots, keeping up with the hot spots and spreading new media Become a current popular culture, the culture of new media has quietly become an important part of modern life. From web pages, special effects animation to mobile media, interactive television, from outdoor large screen, bus advertising to building media, car TV, from Weibo, WeChat to various applets, APP, new media is being hitherto unknown