“好的设计意味着企业的成功”是流行于西方的一句名言,它充分反映了那里的企业家已经认识到设计在企业中的重要作用。随着社会的进步,市场的即进一步完善,企业的设计意识日益增强,各企业(尤其是大企业)在技术、生产、市场、服务、广告和金融策略等方面几乎达到了同等水平,新的市场竞争领域所剩无几,所以设计的重要性便凸现出来。随之而来的对设计资源的整合要求也日益提高。设计管理的提出更加显得重要。 “Good Design Means Business Success” is a popular phrase in the West that fully reflects where entrepreneurs have come to recognize the importance of design in the enterprise. With the progress of society, the market is further improved and the design awareness of enterprises is increasing day by day. All enterprises (especially large enterprises) have almost reached the same level in terms of technology, production, market, service, advertisement and financial strategy. The new There is not much left in the field of market competition, so the importance of design comes to light. The ensuing consolidation of design resources is also increasing. Design management is even more important.